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Month: June 2016

Trade Area Basics – Part 1,The Radius

Trade Area Basics – Part 1,The Radius

Trade areas are not a new thing by any means but they are often misunderstood. Sure they are a way to show where people tend to be based on location and distribution of target locations. Most people start with a simple Radius. The Radius While this is useful in a simple yet standard setup, it could miss very important items like physical and mental boundaries. Kind of like this sample.   While we are showing a 3 Mile radius, we…

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Remote Data Collection

Remote Data Collection

An existing client came to us and asked if we could map out trails and other features like disc golf holes on their property. We said sure thing, do you have the data already or does it need to be collected? They needed to start from scratch really. A few trails were GPS’ed in before but they found using that devise to be burdensome. In comes remote data collection. Remote Data Collection Looking around at options from traveling out to collect…

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Where map data comes from

Where map data comes from

When we talk to new clients about our services and coverage a common theme typically comes up. It all centers around Map Data. Map Data “Do you travel out to our location and gather data on the spot?” Not exactly. We use a mix of data from public and private sources along with a lot of data we create and client data to get the best map we can create. This could be NAIP imagery, USGS elevation, State and County…

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Location, it’s more important than you think.

Location, it’s more important than you think.

We find a lot of clients lately have vast amounts of data in various formats and they all have one thing in common. They need help finding out where it’s location. They are tired of viewing their data like the street sign above and are looking for something better. A way to apply location to their data in map form. With the location aspect exposed in their data they can see the information faster and easier. A nice bonus of this is…

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