How do you use maps? While we hate to say this, is it in a traditional PDF or Image? Showing an aerial or street map with simple yet easy to understand dots, labels or logos? Does it get the job done? If so stop here. If not read on about seeing the bigger picture.
Seeing The Bigger Picture
This week we found that the above question is front and center in most of our clients minds and resulting projects. Are we focused on what is right in front of us and what has worked in the past, or are we open to stepping back and seeing the bigger picture of what we are actually trying to accomplish? While the right now answer is the obvious, is it the right answer?
We have always found that if we try to re-focus on the bigger picture more of the really important details show up. This allows for better design and leveraging of data into a more comprehensive approach. Allowing more complex questions to be answered.
Take this example. If you have a repeating theme in most of your map needs you can design a framework that is repeatable having the most needed data off the shelf. Increasing productivity, decreasing turn times and ensuring you get a more consistent product. Basically by taking a step back and seeing the bigger picture you same time and money. This is the approach we take with our map projects daily. By investing in a core framework with a big picture intent our customers win. So is it worth your time to take a step back and try to focus on the bigger picture instead of the task at hand? We think so. Spend that extra time up front and it will pay off multiple times in the future.
Need help with the long vision on your next map project? Contact us.