We love reading stories where companies get a leg-up on their competition by infusing tech into new and exciting areas. Especially when the tech they are referring to is really something else. We call it the hidden geospatial kind.
What started all of this? Well Pizza Delivery of course. How do you get a pizza delivered if you don’t have an address? Sounds techie enough but really this is a map or hidden geospatial solution. It is all about where you are or will be at a certain time to get your pie.
If you read the above article you will not find any reference to GIS, maps or Geospatial just locations they call hotspots. Basically if you are out and about and you get hungry, where do you want to meet your delivery driver? You claim a delivery location on the company app and later on you meet your lunch or dinner at that location.
So why no mention of the totally obvious technology that is running this groundbreaking idea? Well we think that in this case the map or GIS tech is not the story or hook in any way. It’s the thought of I can get something delivered to me when I’m not home? I’m in! This approach avoids the awkwardness of granting that company access to your location. While frees up the options for you to order wherever you are. All powered by a map or the hidden geospatial. The map is in the background quietly making things work. Not front and center yelling look at me.
This is where the map should be in these types of applications. Happily sitting there providing information with the click of a button. So the next time you order on the fly take a moment and relish in the fact that simple map in the background just helped you get your favorite pizza.
Contact us for your next map need, even it it’s the hidden kind.