Ever need to prospect for clients based on location, type of business or size of company using SIC or NAICS classifications? Do you have your CCIM or STDB handy? See our other posts on STDB for more good tips. Well you have everything you need. Let’s explore how to use this module to you advantage and make your searching a bit more targeted.
So what exactly are Business Lists?
When you start a business you have to tell the governing body what kind of business you are. You can pick from a Standard Industry Code (SIC) or North American Industry Classification System (NAICS) as provided by the entity. That data is picked up by by Federal agencies and by third party data providers like Hoovers, DatabaseUSA or SalesGenie. You can use this code to find businesses that have a specific use making your audience easier to sort and target.
STDB uses DatabaseUSA as their provider. When you open the app the default search is by map. You can click on the map to start your search or enter in an address or Lat/Long and apply a radius ring to the location. Narrowing your search by business criteria is next. You can search by business or contact name along with a sales range. Finally you can enter in your NAICS or SIC codes to finish your search. Don’t know your codes? Here are some shortcuts for SIC or NAICS.
When you submit your search you get to preview your search to see if you are hitting the mark. If so you can download the list in excel for your review. With over 45 fields of data included you can get a good idea of your target business. Included data is location, sales volumes, square footage, credit rating, lat/long, contact name and sometimes email and SIC or NAICS codes and descriptions. This quick search can make your prospecting for business lists mush faster.
Need some assistance getting started with this great tool or want to know more on how it can help you in your business? Contact us below.