Month: July 2016
Trade Area Basics – Part 4, The Example
Now that you have seen trade area basics of how they are created, how can you effectively use them? Remember that trade areas are a subjective thing that can be adjusted on the fly when new data is presented to the equation. So lets start adding more data to see if our trade area approach…
Read More
Trade Area Basics – Part 3, The Trade Area
Step three of our example set continues on with Trade Areas. We will focus on the art of designing a potential trade area based on multiple variables. Straight distance or a radius, drive times, mental barriers and taking into account other locations. The Trade Area We take the best of all variables and draw what…
Read More
Trade Area Basics – Part 2, The Drive Time
Step two in our Trade Area Basics is the Drive Time. The Drive Time takes a center point or site and runs through a road network to find acceptable routes a driver can traverse within set times. The Drive Time Basically this is done by accessing road type and an associated speed for each road…
Read More