Trade Area Basics – Part 4, The Example
Now that you have seen trade area basics of how they are created, how can you effectively use them? Remember that trade areas are a subjective thing that can be adjusted on the fly when new data is presented to the equation. So lets start adding more data to see if our trade area approach works. Trade Area Basics We had a client project that fit this sample set perfectly. We started from a location list of over 300 stores…