Category: Mapping
Mapping in General
Trade Area Basics – Part 4, The Example
Now that you have seen trade area basics of how they are created, how can you effectively use them? Remember that trade areas are a subjective thing that can be adjusted on the fly when new data is presented to the equation. So lets start adding more data to see if our trade area approach…
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Trade Area Basics – Part 3, The Trade Area
Step three of our example set continues on with Trade Areas. We will focus on the art of designing a potential trade area based on multiple variables. Straight distance or a radius, drive times, mental barriers and taking into account other locations. The Trade Area We take the best of all variables and draw what…
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Trade Area Basics – Part 2, The Drive Time
Step two in our Trade Area Basics is the Drive Time. The Drive Time takes a center point or site and runs through a road network to find acceptable routes a driver can traverse within set times. The Drive Time Basically this is done by accessing road type and an associated speed for each road…
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Trade Area Basics – Part 1,The Radius
Trade areas are not a new thing by any means but they are often misunderstood. Sure they are a way to show where people tend to be based on location and distribution of target locations. Most people start with a simple Radius. The Radius While this is useful in a simple yet standard setup, it…
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Maps Everywhere
We never thought we would be making maps everywhere including for a rail yard operated by a huge rail road. But here we are doing just that. This is a great example of an established company who does the same thing every day over a very long time that stops and says what if we…
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Mapping Your List
We bet you have lots of lists hiding in every corner of your workflow. Everything from excel lists to big databases, even lists that are copied into word. They do their job to the best of their ability. But what if you want more out of them? Free your data up to see the underlying story…
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