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Month: September 2016

Map Design, or lack of.

Map Design, or lack of.

We ran across this article today showcasing proposed bike plan improvements in Salt Lake City. The more we looked at it the more we had no idea what the map was actually trying to show. We thought this a great example of a primary topic we sound off on frequently. Map Design is key Just because you have design software or GIS software for that matter, it doesn’t mean you can make a final map product that your audience will…

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What can you get out of Demographics?

What can you get out of Demographics?

Demographics tend to be a pretty boring thing. Yet they are very important to just about every aspect of business. Typically people are used to seeing demographics in some article or research stat piece. Or in more detail in a dedicated report that is a standard but boring 1-3-5 Mile radius ring study. For a review on past examples of how a radius search works start here. We are going to elevate our demographics game to another area that isn’t talked…

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