Case Study – Optimizing Union Election Locations
We recently completed a new mapping analysis project in another new space, Unions. Huh? Yes Unions. Let us explain. Optimizing Union Election Locations We were contacted by Food Workers Union whose members *(numbering in the thousands) covered multiple states and hundreds of locations. The Union wanted to optimize poling locations for their upcoming elections. They…
Read MoreCase Study-Maps in the Legal Industry
We find maps are needed in a lot of different professional areas. In this post we will explore a new area that is quite intriguing to us. Maps in the Legal Industry. Not what you were expecting? Let us dig a little deeper into this topic. Or primary exposure to maps in the Legal…
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New and Improved Ski Maps for 2016-17
Don’t let this nice autumn fool you, winter and all the wonderful snow sliding weather will be here soon. That means it’s time for us to highlight the improvements to our growing Ski Maps Collection for 2016-17. First off we have expanded our Ski Map coverage to include 73 different resorts. Add to that 7…
Read MoreLearning about Webmaps 101
Webmaps 101 We have been spending lots of time lately building and configuring various webmaps for several clients and we thought why not show some examples? First why use a webmap? If you need to dynamically interact with data or be able to zoom and pan around on the fly AND your going to have…
Read MoreWhat can you get out of Demographics?
Demographics tend to be a pretty boring thing. Yet they are very important to just about every aspect of business. Typically people are used to seeing demographics in some article or research stat piece. Or in more detail in a dedicated report that is a standard but boring 1-3-5 Mile radius ring study. For a…
Read MoreTrade Area Basics – Part 4, The Example
Now that you have seen trade area basics of how they are created, how can you effectively use them? Remember that trade areas are a subjective thing that can be adjusted on the fly when new data is presented to the equation. So lets start adding more data to see if our trade area approach…
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Trade Area Basics – Part 3, The Trade Area
Step three of our example set continues on with Trade Areas. We will focus on the art of designing a potential trade area based on multiple variables. Straight distance or a radius, drive times, mental barriers and taking into account other locations. The Trade Area We take the best of all variables and draw what…
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Trade Area Basics – Part 2, The Drive Time
Step two in our Trade Area Basics is the Drive Time. The Drive Time takes a center point or site and runs through a road network to find acceptable routes a driver can traverse within set times. The Drive Time Basically this is done by accessing road type and an associated speed for each road…
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Trade Area Basics – Part 1,The Radius
Trade areas are not a new thing by any means but they are often misunderstood. Sure they are a way to show where people tend to be based on location and distribution of target locations. Most people start with a simple Radius. The Radius While this is useful in a simple yet standard setup, it…
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Maps Everywhere
We never thought we would be making maps everywhere including for a rail yard operated by a huge rail road. But here we are doing just that. This is a great example of an established company who does the same thing every day over a very long time that stops and says what if we…
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