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Case Study – Optimizing Union Election Locations

Case Study – Optimizing Union Election Locations

We recently completed a new mapping analysis project in another new space, Unions. Huh? Yes Unions. Let us explain. Optimizing Union Election Locations We were contacted by Food Workers Union whose members *(numbering in the thousands) covered multiple states and hundreds of locations. The Union wanted to optimize poling locations for their upcoming elections. They wanted targeted locations within a certain distance and drive time of each store. The Union also wanted to keep crowds to a minimum so an…

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What can you get out of Demographics?

What can you get out of Demographics?

Demographics tend to be a pretty boring thing. Yet they are very important to just about every aspect of business. Typically people are used to seeing demographics in some article or research stat piece. Or in more detail in a dedicated report that is a standard but boring 1-3-5 Mile radius ring study. For a review on past examples of how a radius search works¬†start here. We are going to elevate our demographics game to another area that isn’t talked…

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Trade Area Basics – Part 4, The Example

Trade Area Basics – Part 4, The Example

Now that you have seen trade area basics of how they are created, how can you effectively use them? Remember that trade areas are a subjective thing that can be adjusted on the fly when new data is presented to the equation. So lets start adding more data to see if our trade area approach works. Trade Area Basics We had a client project that fit this sample set perfectly. We started from a location list of over 300 stores…

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Trade Area Basics – Part 3, The Trade Area

Trade Area Basics – Part 3, The Trade Area

Step three of our example set continues on with Trade Areas. We will focus on the art of designing a potential trade area based on multiple variables. Straight distance or a radius, drive times, mental barriers and taking into account other locations. The Trade Area We take the best of all variables and draw what the typical pattern would be for someone to get to your site. Most importantly including number of other locations someone could go to. Radius and…

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Trade Area Basics – Part 2, The Drive Time

Trade Area Basics – Part 2, The Drive Time

Step two in our Trade Area Basics is the Drive Time. The Drive Time takes a center point or site and runs through a road network to find acceptable routes a driver can traverse within set times. The Drive Time Basically this is done by accessing road type and an associated speed for each road segment. The software estimates out the area one could travel at assumed posted speeds. Also the model typically does not include for any time stopped…

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Trade Area Basics – Part 1,The Radius

Trade Area Basics – Part 1,The Radius

Trade areas are not a new thing by any means but they are often misunderstood. Sure they are a way to show where people tend to be based on location and distribution of target locations. Most people start with a simple Radius. The Radius While this is useful in a simple yet standard setup, it could miss very important items like physical and mental boundaries. Kind of like this sample. ¬† While we are showing a 3 Mile radius, we…

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